Have you ever wondered why some Twitter profiles receive more engagement and clicks than others?
One of the big misconceptions about Twitter is that it doesn’t drive quality traffic to websites. That belief is far from the truth & the proof is in the pudding: in 2014 63% of companies saw an increase in marketing effectiveness, 50% saw an increase in customer satisfaction and 45% saw a decrease in overall marketing costs.
For the longest time I held the same misinformed belief. So I changed course and started using some proven strategies to help grow my reach. The results so far have been great.
Here are 7 proven strategies to grow your Influence:
Share Inspirational Quotes & Memes
You may think inspirational quotes are cliché, cheesy or impersonal. However, you’d be surprised to find that most of my new followers have come from retweets of quotes I’ve posted. The psychology behind inspirational quotes is simple – throughout the workweek people go through a range of emotions. If you’re able to relate to one person at any given time you’ve done your job. Luckily the power of social media allows you to reach millions of people at any given time.
Never give up: pic.twitter.com/CUYNkpH9wE
— DHAVAL (@DhavaliLama) May 7, 2015
When looking for quotes make sure you find words that are relevant to your niche. My audience is comprised of entrepreneurs and the startup community and I have found that the words success and wisdom do particularly well. Retweets are the biggest indicator of success for inspirational quotes. The more retweets you receive the larger your reach.
My twitter account has an in-app analytics tracker which makes it easy for me track success on the go. I have roughly 6500 followers but through retweets on the post above I was able to reach over 27,000 people. Of those 27,000 some odd people I received 100 new follows.
Build a Conversation
Creating a conversation on social media is a fine art that many marketers overlook. If you are like most people you probably have a million things going on in the course of a given day. Posting to social media may be a high priority but following up is likely lower on the totem pole. This is a misstep a lot of marketers take. When people respond to your posts they are looking for validation and trying to learn more about your product or service. Think of social media as a channel for customer service. If you were working at a store and a customer asked a question would you turn your back to their questions? No!
Companies like Alaska Airlines have made it a priority to reply to every inquiry and question thrown their way. The same principles apply for small business and agencies. People will remember their experience and that will ultimately reflect upon how they view your company.
@JasBoothe1 Glad to hear! 🙂 Feel free to always reach out to us, jab or not! -Jordan
— Alaska Airlines (@AlaskaAir) May 31, 2015
@LaneyRhi Woohoo! I’m glad we could take care of you! Thanks for flying with us 🙂 -Jordan
— Alaska Airlines (@AlaskaAir) May 31, 2015
It goes without saying that headlines matter. How much do they matter though? Plenty. They can be the determining factor on whether someone reads your article or scrolls through the endless stream of text on their feed.
Psychologists have long known that first impressions really do matter—what we see, hear, feel, or experience in our first encounter with something colors how we process the rest of it. Articles are no exception. – The New Yorker
Since the inception of the printing press and modern newspapers people have been apt to read an article based off the uniqueness of the headline. The New York Times and many other traditional news outlets have made a living off their ability to encapsulate the sentiment of an article into a simple headline.
Just check out a recent headline of theirs:
— The New York Times (@nytimes) May 28, 2015
Here are a few tips on how to get the most out of your headlines:
- Use Numbers: Numbered lists are a great way to get people to want to learn more. Not convinced — look at the title of this article 😉
- Use Interesting Adjectives: Free, Essential, Effortless, Definitive
- Social Proof: Use phrases like “who else wants” “what we learned” to indicate that you are a subject matter expert.
- Use A Headline Analyzer: Co-Schedule provides a great tool to help you gauge the effectiveness of your headline.
Here are the results for a test I ran for this article:
Find An Optimal Time to Tweet
When it comes to Twitter, timing matters just as much as the message. Often coined the network where “everyone talks but no one is listening” Twitter has gotten a bad reputation for being flooded with spam. Early on I found it difficult to get any traction on Twitter for that same reason. I would use hashtags and post frequently to no avail. What I came to realize was that optimizing your twitter presence is just as important as optimizing a website or any other channel.Finding the right time to post isn’t easy. Luckily there are a number of tools to help you gain insights on how and when to post. Here are some I find particularly helpful:
- Tweriod : They analyze both your tweets and your followers tweets to find the optimal time to post
- Follower Wonk: Dives into Twitter analytics to provide the best insights.
- Social Bro: A great tool for optimization and social media management
Find a tool that works best for you and go from there. What I’ve learned is the best times to tweet for me are at 2AM and 9AM PST. Meaning my most valuable content should go out during those times. Lucky for me 2AM is my bedtime and 9AM is when I typically get up.
A picture is worth a thousand words. But can a picture help you engage your followers and attract new followers? Absolutely!
So why are images so important? In addition to the visual impact images have they tend to take up more space in the user’s feed. Studies have shown viewers were more likely to remember content accompanied by a stunning image. It makes sense: images convey thoughts and abstract concepts much better than words can. Images also captivate an audience by evoking emotional, mental and social triggers that aren’t always present in text.
A recent study by Twitter detailed how using photos could boost retweets by 35% . Whenever applicable attach an image to your post. It can be an image that you found interesting within the post or something else entirely. Just make sure you aren’t getting lost in a sea of text…
Be Relatable: Know your Audience
When building your brand’s identity on Twitter it’s important to know what your audience is interested in. Approaching Twitter with a one size fits all approach will never yield optimal results. For instance, I run an NBA website that provides up to the date content and news on all things basketball. I’ve learned that followers on the NBA account are less inclined to read through headlines and text and are more interested in humorous memes. So, my strategy consists of providing timely memes and sprinkling in the occasional op-ed or news piece.
— NBA Last Night (@NBAlastNight) May 26, 2015
The strategy I use for NBA Last Night is completely different from the one I use for my marketing agency . The agency’s audience consists of marketing professionals who are more interested in articles that will help them improve their marketing efforts. Like this one (I hope 😉 )
The key takeaway is to be relatable. Here are some quick tips I learned early on that helped immensely:
- Be informative/not me-formative: There are two types of Tweeters — those who talk about their lunch and those who share relevant statistics, news stories or insights. In a recent study participants who were more inclined to share informative content were notably more popular on Twitter.
- Tell A Story: This one goes without saying. Don’t bore your audience — weave great stories into your content to keep them coming back for more.
- Use Humor: Humor is the surest way to capture an audience’s attention. Humor is also a great way to sell you brand without seeming sleazy. Think of all the great commercials you’ve seen in the recent past. They all contained some element of humor, right?
Building your brand on Twitter doesn’t require rocket science.
It just takes a little ingenuity and practice. What are some tactics you used to grow you brand?